A fresh & exciting homepage re-design with custom spot-illustration iconography,
responsive layout, and logo overhaul.
responsive layout, and logo overhaul.
Directly inspired by letterpress printing and Elegant Farmer’s brown-bag apple pie. The craft paper background evokes a rough, natural feeling, for a rough and natural farm. I created hand-drawn illustrations to keep with the traditional styling, and kept the use of photography to a minimum. I wanted to create something that felt like you could hold it in your hands. Like you could fold it up and put it in your pocket, but in a digital format.
Desktop
Tablet
Mobile
Spot Illustrations
Logo Overhaul
Before
Inspiration
