A short informational brochure inspired by minimalism and info-graphics for the local non-profit:
Lily’s Fund for Epilepsy Research.
Lily’s Fund for Epilepsy Research.
The botanical imagery was inspired by the neurons of the brain, which mimic the reaching qualities of tree branches. Simple geometric shapes are used to create the info-graphics that meld into the imagery and a single spot color was chosen based on the Cause Awareness color that represents the topic at hand, Epilepsy. All of these elements combined create a somber seriousness that I think is important to emphasize, given the statistics that myself and Lily’s Fund have found about Epilepsy and it’s research funding.